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© 2019 Sequins and Sand.

All About Us

What is #CossieConfidence?

#CossieConfidence is about helping women get over their fears and into their bathers so they can squeeze every last drop of fabulous from their precious summer holidays (and beyond). To not sit on the sidelines and watch the rest of the family have fun. But to get in that water with them and make amazing memories and ‘sparkle’ moments. To be in the photos, not taking them.

For over 9 years I have helped 1000’s of women find THAT swimsuit both in studio and online at Sequins and Sand and each week I am astounded by their stories of body shame and insecurity. Of unworthiness and sadness. The mere though of putting on a cossie, for all to see, in bright day light makes many women feel very vulnerable, ashamed and down right scared.

I can’t imagine going on a precious summer holiday with my family and not being in my togs. Yet these women were. They were in hubby’s over-sized T’s and baggy boardies to cover up and not feel ashamed; and that’s if they went in the water at all. For others, they had flogged the same pair of cossies for years; saggy baggy horrid looking things because they were afraid they weren’t worthy of an upgrade, and so they stopped looking. These women were missing out on so much fun with their kids, missing out on making valuable memories for themselves and others because they didn’t think they could or should.

Ironic isn’t it? The great Aussie outdoor lifestyle, celebrated on the beach and in the pool, out of reach for so many women. It’s outrageous. It’s sad and it has to change.

Anita McLachlan

Founder: Cossie Confidence + Sequins & Sand

Learn why Anita started #CossieConfidence and her mission for us all